Join us online on July 8, from 11:30 AM to 1:00 PM, for a discussion on the vital need for access to trustworthy and high-quality journalism. In an era of fake news, state-sponsored disinformation, and content hijacked for private interests, the threat to the right to be properly informed is growing. That’s why access to reliable, pluralistic information is more essential than ever—a key issue for any democracy. Some of the topics that will be addressed: ➡️ How are investors incorporating this democratic and public-interest dimension into their shareholder engagement policies, particularly with media companies and advertisers? ➡️ How can the Journalism Trust Initiative (JTI) be integrated into investor dialogues with industry stakeholders to encourage placing advertising messages in trustworthy media outlets? Benjamin Sabbah, Director of the Journalism Trust Initiative, will be joined by: Sébastien Georges, Head of Media Foresight at Groupe EBRA, Marianne Siproudhis, CEO of FranceTV Publicité, François Pellissier, CEO of TF1 Publicité

Benjamin Sabbah, Director of the Journalism Trust Initiative, will be joined by Yanis, AI VFX Expert (French Faker), Pierre Jarrijon, Head of AI Acceleration (Bpifrance), and Franz Regul, Director of Cybersecurity (Bpifrance), to discuss fake news, manipulated content, generative AI… and most importantly, how to protect ourselves from it!