Every journalist wants their audience to trust them. In return the audience expects their journalist to be accurate, fair and impartial. Throw artificial intelligence (AI) into the mix and things can get trickier if you’re not prepared. AI-tools are hugely beneficial to so many newsrooms but they come at a cost. The cost, if you don’t have the right policies in place, can be reputational damage, legal trouble and damage to audience trust. So if you’re using AI or you plan it’s time to take the ethical approach.
ABOUT
Welcome to AI in the newsroom: the ethical approach
“Whether it is in news gathering or news production, or with user data, the more places you use AI in your workflow, the more checks and balances you must introduce in your various guidelines, policies, workflows and procedures,” Hosam El Nagar, Thomson Foundation
This course will guide you through the right approach to take and help you on your way to attaining certification with the Journalism Trust Initiative (JTI).
LEARNING OUTCOMES
By the end of this course you will:
know what is meant by AI-related technology and the role it plays in society
learn how AI is impacting journalism and the ethical implications of that
appreciate how AI is used in the creation, dissemination and curation of news and the journalist’s role in the process
know why it’s important to ensure any AI tools are in sync with your newsroom core values and goals at all times
learn how to formulate an ethical newsroom policy in line with JTI best practice
know to adapt editorial processes in line with future developments in AI
know how your organisation’s approach to AI can be compliant with JTI
SYLLABUS
01.Defining AI
1.1 – Introduction
1.2 – Everyday AI
1.3 – Using the Notebook in the course
1.4 – Getting the terminology right
1.5 – Thinking beyond how AI works
1.6 – What does the JTI say about AI?
1.7 – True or false
1.8 – Key takeaways
02.The impact of AI
2.1 – Introduction
2.2 – AI in the newsroom
2.3 – The Example
2.4 – What should you be asking?
2.5 – Taking on AI
2.6 – The Chatbot
2.7 – Key takeaways
03.The challenges for newsrooms
3.1 – Introduction
3.2 – Whose job is it?
3.3 – The challenges defined
3.4 – Who takes responsibility?
3.5 – Quiz
3.6 – The story
3.7 – Takeaways
04.
Getting it right for your audience
4.1 – Introduction
4.2 – Creating images
4.3 – AI and your audience
4.4 – Ethical challenges
4.5 – Quiz
4.6 – Key takeaways
05.
The ethical newsroom policy
5.1 – Introduction
5.2 – The ethical framework
5.3 – What should a newsroom policy include?
5.4 – Data Ethics
5.5 – Create your newsroom policy
5.6 – Compliance with the JTI
5.7 – Key takeaways
06.
Managing your relationship with AI
6.1 – Introduction
6.2 – AI in numbers
6.3 – What does the future hold?
6.4 – What do you think?
07.
End of course survey
7.1 – End of course survey
