Establishing a global, neutral standard for trustworthy media.
Empowering citizens with a healthier information space by promoting transparency and reducing misinformation.
An initiative by:
Our impact in numbers
See how we’re driving transparency and trust in journalism worldwide.
Developed by
JTI standard requirements:
transparency and accountability.
An ISO-designed framework focused on transparency, professionalism, and reliable processes, ensuring credibility at every stage of journalism.
Editorial Processes
Clear and enforced editorial policies.
Managing Automated Content
Responsible handling of AI-generated content.
Ownership
Full disclosure of media owners and stakeholders.
Corrections Mechanism
Effective and transparent process.
Revenue Sources
Disclosure to assess and prevent potential conflicts of interests.
Sponsored Content
Practices to clearly distinguish them from editorial content.
How media outlets benefit from JTI Certification
01/ Improved visibility:
Certification favors outlets in algorithm indexation in Bing, enhancing their search engine presence.
02/ Public recognition:
The JTI badge on their website serves as tangible proof of their commitment to transparency and credibility.
03/ Enhanced transparency:
Demonstrating transparency to audiences and stakeholders strengthens trust and credibility.
Find Our Team at Events
6 Days
Gabo Festival 2025 – Fundación Gabo
Hosted by Reporters Without Borders (RSF), this workshop is designed for media outlets looking to enhance their practices by adopting international standards in: organizational transparency, editorial rigor, journalist safety and well-being, information processes and workflows. Participants will have the opportunity to begin the JTI certification process, the first international quality standard for media, supported by the European Union.
July 26, 2025
10:00 AM
Centro del Felicidad de Chapinero, Bogotá
2 Days
Transform Africa Summit 2025
JTI will take part in the 7th edition of the Transform Africa Summit, the leading forum dedicated to digital transformation in Africa, taking place from July 22 to 24, 2025, at the Kigali Convention Centre in Rwanda.
July 22, 2025
No data provided
Kigali, Rwanda
-12 Days
Forum des investisseurs responsables - Reliable, Quality Journalism: A Cornerstone of Democratic LifeWith TF1 Pub, FranceTV Publicité, Groupe EBRA, and JTI
Join us online on July 8, from 11:30 AM to 1:00 PM, for a discussion on the vital need for access to trustworthy and high-quality journalism. In an era of fake news, state-sponsored disinformation, and content hijacked for private interests, the threat to the right to be properly informed is growing. That's why access to reliable, pluralistic information is more essential than ever—a key issue for any democracy. Some of the topics that will be addressed: ➡️ How are investors incorporating this democratic and public-interest dimension into their shareholder engagement policies, particularly with media companies and advertisers? ➡️ How can the Journalism Trust Initiative (JTI) be integrated into investor dialogues with industry stakeholders to encourage placing advertising messages in trustworthy media outlets? Benjamin Sabbah, Director of the Journalism Trust Initiative, will be joined by: Sébastien Georges, Head of Media Foresight at Groupe EBRA, Marianne Siproudhis, CEO of FranceTV Publicité, François Pellissier, CEO of TF1 Publicité
July 8, 2025
11:30 AM–1:00 PM
Paris, France
-33 Days
Deepfakes and Security: When Image and Sound No Longer Represent the Truth – What Can We Do?
Benjamin Sabbah, Director of the Journalism Trust Initiative, will be joined by Yanis, AI VFX Expert (French Faker), Pierre Jarrijon, Head of AI Acceleration (Bpifrance), and Franz Regul, Director of Cybersecurity (Bpifrance), to discuss fake news, manipulated content, generative AI... and most importantly, how to protect ourselves from it!
June 17, 2025
6:00 PM
Paris, France
3 steps to achieve JTI
Self-assessment
Use the JTI application to assess your organization, address key findings, and identify areas for improvement.
01
Public Disclosure
Share your results in a transparent report, making them publicly accessible for accountability and credibility.
02
Certification
Undergo an independent audit to receive official certification of your compliance with JTI standards.
03
Start your JTI Certification now and gain global recognition!
Inside the Newsroom
What Our Partners Have to Say.
Strengthening Media Integrity: A Conversation with Chloé Fiodière of JTI
Ensuring Transparency in Journalism: Konde’s Journey with JTI
Enhancing Media Transparency: Deloitte’s Role in JTI Certification
Got questions before you begin?
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