This online, self-directed course will help you understand mistrust and gain a better understanding of what trust in news looks like around the world. Examples and activities are designed for non-U.S. news media and fact-checking organizations, in collaboration with Poynter’s International Fact-Checking Network.
Learning Outcomes:
By the end of this course you will:
- Identify what news consumers think about your coverage why it’s important to employ trust building strategies
- Express what other news organizations do to build trust in their work
- Analyze your own content to locate areas for improving trust with your community
- Discuss trust building strategies that you can leverage
- Create a plan to incorporate trust building strategies in the work you publish
Course Syllabus:
- Perceptions of news
- Tell your audience who you are
- Explain your ethics and values
- Transparency: Why it’s important and how to do it day-to-day
- Transparency: Building trust into beats
- Engaging with your audience
- Separate opinion content from news
- Connecting revenue to trust
- Build trust by helping people navigate the news
- Next steps
