This course will enable you to learn in detail what your readers, listeners or viewers like as well as their habits and interests. It will guide you through some important issues about representative samples and give you useful tips for creating surveys. We will discuss different formats you can use for questionnaires and the importance of formulating your questions.

Learning Outcomes:

At the end of this course you will learn:

• Practical skills to conduct your own audience research
• Different research approaches and techniques
• How to deal with marketing agencies

Course Syllabus:

1. Why audience research?
2. Different methods of audience research
3. How to conduct a successful research
4. Wrap-up
5. End of course survey