When we spoke with Bertrand Mossiat, a team member at the Journalism Trust Initiative within Reporters Without Borders, he shared his perspective on shaping a more transparent and accountable media landscape. With years of experience launching media initiatives across Belgium, France, and Portugal, Bertrand now focuses on guiding media outlets in the Americas, Ukraine, and the Near East through the JTI certification process. His work is driven by the belief that journalism needs a recognized global standard—one that fosters credibility and trust in an increasingly complex information ecosystem.

“My long-term vision is for JTI to become an internationally recognized media standard. Ideally, we want it to be integrated into business models and public policies in a way that positively incentives media outlets to adopt it.” – Bertrand Mossiat, Manager

Can you briefly introduce yourself and describe your background?

I’ve been part of the JTI team at Reporters Without Borders for about three years now. Since we are a small team, we all take on multiple roles. My main focus is working with media outlets across the American continent, Ukraine, and the Near East to guide them through the certification process. My background is in media, specifically in launching new media initiatives in Belgium, France, Portugal, and beyond.

What motivates you the most about working towards JTI’s mission to ensure a healthier information space?

My motivation comes from the need to reshape the global media landscape. There is an overwhelming flood of all kinds of content—entertainment, misinformation, commercial products—combined with increasing influence from large media brands, tech giants, and social platforms. This creates a chaotic information environment. That’s why we need a global standard like JTI. It should serve as a recognized benchmark for both media professionals and the public, helping define what high-quality, trustworthy journalism should look like.

What is your long-term vision for JTI, and how do you see it shaping the future?

My long-term vision is for JTI to become an internationally recognized media standard. Ideally, we want it to be integrated into business models and public policies in a way that positively incentives media outlets to adopt it. By doing so, JTI can help establish a stronger, more transparent, and accountable global media landscape.