Web Radio Gbêkê FM is a media outlet dedicated to upholding ethical journalism and fostering professional reporting in Africa. Committed to transparency and high editorial standards, the station provides news and information with a focus on integrity and responsible journalism. In this interview, Oumar Kobenan, General Manager of Web Radio Gbêkê FM, shares insights on the importance of JTI certification and how it contributes to professionalizing African media.

“The African media environment is at a crossroads, with a blatant connection between politics and the media. JTI’s self-assessment will help improve the African media environment by conducting a diagnostic.“

Oumar Kobenan, General Manager of Web Radio Gbêkê FM

Why is media transparency and ethics important for Web Radio Gbêkê FM?

Setting up a media outlet requires a strong commitment to ethics and deontology. An external perspective on media operations is crucial, as it brings expertise in human, technical, and technological resources. Partnering with JTI has been invaluable in reinforcing transparency and professionalism in journalism.

What impact does JTI certification have on media organizations?

JTI certification encourages media outlets to improve their editorial processes, ensuring that journalism remains professional and accountable. It provides a structured tool that sets credible media apart from the rest, making it easier for audiences to recognize trustworthy sources.

How does JTI contribute to the evolution of African media?

JTI will enable African media to develop more professional standards and distinguish themselves in a rapidly evolving media landscape. At a time when there is a strong connection between politics and the press, JTI’s self-assessment process helps diagnose and address challenges, ultimately fostering a healthier and more independent media environment.

What are your hopes for the future of journalism in Africa?

The African media environment is at a crossroads. By embracing JTI standards, media organizations can build credibility, enhance trust with their audiences, and establish journalism that truly serves the public interest. Strengthening ethical and transparent practices will help create a stronger foundation for the future of journalism across the continent.